Voiceovers And Leads – The Not Silent Blog 7/9/19
If you don’t recognize the quote, it’s from the outstanding film Glengarry Glen Ross. Why did I start this blog entry with such a heartfelt exchange? Read on…
Over the years I’ve noticed many companies and individuals selling lists of leads in the voiceover industry. It got me thinking; are selling leads ethical? Do they actually work?
I did a little research and read some articles like this one. I think if the leads seller got permission from companies to sell their contact information to third parties, then it’s cool. If they demonstrate transparency, even better. If you want to buy a list of voiceover leads because you think it’s convenient but can’t be bothered with without properly vetting the source, caveat emptor.
TIP OF THE WEEK
To quote fabulous voice talent and all-around good egg Maria Pendolino:
There’s truly no shortcut to good and viable leads.
And she’s right. I will never tell a voice talent how to spend their money, but I have never bought a list of leads and I don’t think I ever will. Every lead I’ve gotten that turned into a solid client came from either my own research or vetting a lead that a trusted source referred me to.
If you are still considering buying a list of leads, ask the seller these questions and see how they react:
- Is the list of leads GDPR compliant?
- Did you get permission from everyone on the list to be on the list?
- Did the leads pay to be on the list?
- How old are the leads?
- May I have the names of others who purchased your lists so I can ask about their results?
If the seller is hesitant or refuses to answer these questions, run.
NEWS AND NOTES
Thursday, July 11th @8:oo PM EST: The Edge Studio “Business and Money 201” Webinar, ‘Cost/Benefit Analysis’. In this one-hour webinar, I’ll talk about determining how and why you generated your voiceover revenue. Click here to sign up!
Wednesday, July 17th @8:30 PM EST: The Edge Studio Summer Series continues with my webinar ‘Agents, Managers, and the Union’!
Here’s the blurb:
When entering the voiceover industry, most aspirants have the same questions: How do I get an agent? What’s the difference between an agent and a manager? Should I join the union? Tom Dheere will answer these questions and many more in Agents, Managers, and the Unions.
Thursday, July 18th @8PM EST: Edge Studio Marketing 201 webinar, ‘The Sales Funnel’. In this one-hour webinar, I’ll talk about what the Sales Funnel is and how to push voice seekers through it. Click here to sign up!
Tuesday, July 23rd @8:30PM EST: “Biz Shiz – Part 2 (or, How to Manage Your Audiobook Business)”. In this Audio Publishers Association webcast hosted by Suzanne Elise Freeman and PJ Ochlan, audio book legend Scott Brick and I talk about the ins and outs of managing your audio book business. (for APA Members only) Click here for more information!
Thursday July 25th @8PM EST: The Voice Over Xtra webinar, ‘Voice-Over Online Casting: The Basics And Beyond’. In this webinar, we’re going to talk about online casting sites and the pros & cons of the Pay-to-Play model. Click here to sign up!
Sunday July 28th @11:30AM EST: The Voice Actors of NYC workshop, ‘In The Trenches: Running Your VO Business Day to Day”. In this donation-based live workshop, you’ll learn how to manage your voiceover business down to the hour to get the most out of the precious time you have to move your voiceover business forward. We’ll discuss the ins and outs of time management and workflow to maximize your efficiency, productivity, and ability to focus. Click here to sign up!
QUOTE OF THE WEEK
Tom Dheere is a 20+year veteran of the voice over industry who has narrated thousands of projects for hundreds of clients in over a dozen countries. He is also a voiceover business & marketing consultant known as the VOStrategist and produces the comic book “Agent 1.22”.