GKN 4/16/12 – How’s Your VO SEO? (that rhymes!)
Good morning, my thawed-out friends! If you weren’t sure whether Spring is here or not, open your window. It’s gonna be over 85 degrees today! Actually, that ain’t Spring-like, that’s Summer-like! A little too warm for this pasty fellow…
I wanna talk about something cool that happened recently. Last week I got bombarded with VO work from new clients, which is great. When I get contacted by a company I don’t know, I always ask how they found me. One of them said they found me via Google.
I asked what keywords they used. They said “male voiceover” and I came up on the first page. The first page!!! I had no idea I ranked so high. So I checked it out and it wasn’t my website that was on the first page, it was The Good Karma Network! I’m not mentioning this to brag (though it is a bit of an ego stroke), I’m making a point. Blogging is a very powerful form of marketing and if you do it long enough, it will be noticed either by its content, its SEO ranking, or both. I’ve been blogging every Monday for over 5 1/2 years and it got me good-paying work from a complete stranger. While blogging isn’t for everyone, it works for me!
TIP OF THE WEEK: Unless you’re a union talent with a great agent or you’ve been doing this successfully for so long you’re on auto-pilot, you need to make a daily effort to increase your visibility as a voice talent. Many people do this in different ways. Some cold-call, some attend events, some pay to have their website’s SEO improved. Some do all of these things and more.
My good friend Paul Payton once talked about the importance of “analog marketing” and he’s 100% correct. Having a strong Internet presence in addition to having a solid analog marketing base is critical.
I don’t care if you don’t like computers or think the Internet is a series of tubes designed to distribute porn (and that’s a bad thing because…?). Build a website, put your demos on there, and market the crap out of it. If you don’t know how, ask a friend or hire someone. If you don’t have the money, the time, or the interest, then may I recommend community theater as a creative outlet? Sorry to be harsh, but like I always say: you are a business, act like it!
QUOTE OF THE WEEK: Good movies are never too long and bad movies are never too short. Roger Ebert
STUFF!: Can anyone recommend a good voice coach who lives in Northern New Jersey? I have a friend who keeps blowing out her voice and she does on-camera as well as VO work. Thanks!
From Tom Dheere’s apartment, this is Tom Dheere, GKN News…